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page.
SERVICES AND EXPERTISE
MARKETING SERVICES
Retainer
Retainer-based services are the best solution if you are seeking
a fully managed Marketing campaign to encompass Advertising, Public Relations,
Promotion, and/or Sales Training and Education. Our usual minimum
contract terms are 10 hours/month for one year with a six-month review.
However, a six-month trial period with a renewable one-year contract
option may be negotiated.
Project
Provide the scope of the project and an estimate of the hours required
and a corresponding project fee will be given. Within the contract,
a stipulation will appear that should the number of hours approach 10%
over or under the estimate, an immediate review will take place.
Ad Hoc
This category applies to services such as press releases, advertising
copy, sales material, recording studio time, etc.
Proposal and Contract
Upon receipt of your Request for Proposal, a custom Proposal and
Contract will be forwarded. A 50% good-faith deposit of the first
month's retainer, project or ad hoc item will enact our business dealings.
MARKETING EXPERTISE
Proficient in all aspects of the marketing mix, specializing in
big picture, image-building projects, and strategy:
Best Campaigns
Go to Greece(PR, print, promotion, web site)/AHTOA/1998-present
Come Check It Out! (PR, print, special events and promotional
items)/
ENVIRONMENT COMMITTEE
OF HOBOKEN Farmers’ Market Launch/
1997-present
The Leader in Self-Guided Tours (PR)/RANDONNEE TOURS/1998
Perfection is a Matter of Balance (PR and broadcast fax as
complement to print
campaign)/TRIAENA TOURS/1996-7
"Singing Travel Agent" (radio and broadcast fax)/CENTRAL HOLIDAYS/1996
Enjoy the Quiet Discovery of Nature (print)/ECOLOGICAL SAFARI CO./1995
Cruise Over Commission Caps (print and broadcast fax)/CRUISE TOURS/1995
More Value is the Central Idea (print and broadcast)/CENTRAL HOLIDAYS/1994-5
Read the Label from the Bottom Up (print)/KOBRAND CORPORATION/1989-90
Taittinger’s Sparkling Moments (radio)/KOBRAND CORPORATION/1989-90
Advertising
conduct agency review and search
develop launch, image, and product ads
design, write copy, and produce print, broadcast
fax, and radio ads
track effectiveness and establish database of
responses
negotiate media buys and traffic with major travel
trade and consumer books,
radio stations, and Web
sites
Public Relations
compose and disseminate press releases
pitch trade and consumer editors
seek out key PR events and cross-marketing opportunities
Promotion
create sales materials (brochures, flyers, point-of-purchase)
Sales
direct sales force
garner leads
strike cooperative agreements
CLIENTS
AMERICAN HELLENIC TOUR OPERATORS ASSOCIATION (AHTOA)
http://www.ahtoa.com
THE McMANUS GROUP
http://www.mcmanusgroup.com
THE ENVIRONMENT COMMITTEE OF HOBOKEN
http://www.ci.hoboken.nj.us/Market.htm
RANDONNEE TOURS
http://www.randonneetours.com
CENTRAL HOLIDAYS
http://www.CentralHolidays.com
SUSAN L. KOTTEMANN, PRIVATE JEWELER
ECOLOGICAL SAFARI COMPANY
CRUISE TOURS
http://www.cruise-tours.com
MEDIA PLACEMENTS
Consumer
Broadcast
WOR Radio
710AM (NYC and syndication)
WABC TV/Channel
7 (NYC)
Cable TV
of Jersey City/Channel 18
News 12 New
Jersey/Channel 12
Print
The New York
Times
New York
Newsday
The Newark
Star Ledger
Arthur Frommer’s
Budget Travel
International
Travel News
The Educated
Traveler
Transitions
Abroad
Travel Holiday
Flare (Canada)
Eco Traveler
The Hoboken
Reporter
The Jersey
Journal
Commerce
Magazine
Russian Life
Travel Trade
Print
Travel Weekly
Travel Agent
Jax Fax
Travel Age
(national and regional)
Leisure Travel
News
World Travel
News
Outbound
Traveler
Canadian
Traveler
World Wide Web
Travel Weekly
Crossroads