TRAVEL AND TOURISM
Formerly Director of Marketing for Central Holidays and its in-house ad agency, T.A.M., with prior experience consulting to major metro-NYC tour operators, European Tour Director and Group Sales/Marketing Manager for Trafalgar Tours; Adjunct Professor of Travel and Tourism at the Borough of Manhattan Community College (Spring/Fall 1998).

Currently an Allied member of the United States Tour Operators Association (USTOA), American Society of Travel Agents (ASTA)  and the Association of Travel Marketing Executives (ATME).

MARKETING
Proficient in all aspects of the Marketing Mix, specializing in big picture, image-building projects and strategy:

Best Campaigns

Go to Greece(PR, print, promotion, web site)/AHTOA/1998-present

Come Check It Out! (PR, print, special events and promotional items)/
        ENVIRONMENT COMMITTEE OF HOBOKEN Farmers’ Market Launch/
         1997-present

The Leader in Self-Guided Tours (PR)/RANDONNEE TOURS/1998

Perfection is a Matter of Balance (PR and broadcast fax as complement to print
        campaign)/TRIAENA TOURS/1996-7

"Singing Travel Agent" (radio and broadcast fax)/CENTRAL HOLIDAYS/1996

Enjoy the Quiet Discovery of Nature (print)/ECOLOGICAL SAFARI CO./1995

Cruise Over Commission Caps (print and broadcast fax)/CRUISE TOURS/1995

More Value is the Central Idea (print and broadcast)/CENTRAL HOLIDAYS/1994-5

Read the Label from the Bottom Up (print)/KOBRAND CORPORATION/1989-90

Taittinger’s Sparkling Moments (radio)/KOBRAND CORPORATION/1989-90
 

Advertising
    conduct agency review and search
    develop launch, image and product ads
    design, write copy and produce print, broadcast fax and radio ads
    track effectiveness and establish data-base of responses
    negotiate media buys and traffic with major travel trade and consumer books,
        radio stations and Web sites

Public Relations
    compose and disseminate Press Releases
    pitch trade and consumer editors
    seek out key PR events and cross-marketing opportunities

Promotion
    create sales materials (brochures, flyers, point-of-purchase)

Sales
    direct sales force
    garner leads
    strike co-operative agreements

ACADEMIC
Degrees:
    ABD and M.A./NYU Institute of French Studies
    B.A. French, Economics, Women’s Studies/Rutgers College

Honors:
    Fellow of the Geraldine R. Dodge Foundation
    Research scholarship to Paris’ Institut d’etudes politiques and L’ecole des
        hautes etudes en sciences sociales
    French Ministry of Education appointment to Lycee La Bruyere in Versailles
    Graduate Assistantship at NYU (Department of French and Italian) and
        Rutgers University (Douglass College Department of Romance Languages)

GUEST LECTURER
    NYU Graduate School of Travel and Tourism/October 1997
    Non-Profits in Travel Conference, Arlington VA/March 1995
    USAID Invitational Conference for Wholesale Travel, Jersey City NJ/May 1994
    NYU Masters of Science in Tourism and Travel Management Career Day,
        NYC/April 1994
    Macy’s "DeGustibus" Cooking School, NYC/1989-90

TESTIMONY/Expert testimony provided for:
    John Jay College of Criminal Justice/CUNY to the NY State Board of Regents
        re. Remediation/September 1999
    Environment Committee of Hoboken to the City of Hoboken re. Waterfront
        Development/September 1995